Audi Dealer Discounts??

[amack71]

so does anybody here think that Audi is going to increase its discounts? Unfortunately I'm from northern ireland and there is only one Audi dealer for the whole of the province so if you don't like their pathetic discounts then tough. They opened a second showroom about a year or so ago and one of their staff suggested to me that if they 'don't have a good january, it's going to be a tough year'. well i have my fingers crossed they have a bad january, and i sell my B7 avant at the end of Jan and then get a deal of the century at the beginning of Feb!!

[onemanparty]

so does anybody here think that Audi is going to increase its discounts? Unfortunately I'm from northern ireland and there is only one Audi dealer for the whole of the province so if you don't like their pathetic discounts then tough. They opened a second showroom about a year or so ago and one of their staff suggested to me that if they 'don't have a good january, it's going to be a tough year'. well i have my fingers crossed they have a bad january, and i sell my B7 avant at the end of Jan and then get a deal of the century at the beginning of Feb!!

All dealer margins are tight. Personally I think we will all end up paying more in some way. You only have to look at what is happening in the motor industry i.e. Dealership and Manufacturers up against the wall

Just a quick question to us all?????

Why should we all expect to get a discount???. You pay top dollar for your Tesco shopping and do not bargain at the till !!! You do not go into M&S and tell them you will pay £100 for a suit which costs £150.

[amack71]

All dealer margins are tight. Personally I think we will all end up paying more in some way. You only have to look at what is happening in the motor industry i.e. Dealership and Manufacturers up against the wall

Just a quick question to us all?????

Why should we all expect to get a discount???. You pay top dollar for your Tesco shopping and do not bargain at the till !!! You do not go into M&S and tell them you will pay £100 for a suit which costs £150.

well actually i go to the supermarket which offers the best deals and most discounts, so i would feel bad asking for a discount as i handed over my 'get £10 off your next shop at tesco' voucher !!

[rd1]

I have no problem asking the dealers for the discount particularly if you can get a better deal, if they are not competitive then I walk away,times are tough for everyone and loyalty is all well and good but not if its going to cost 10% .

[danclyon]

All dealer margins are tight. Personally I think we will all end up paying more in some way. You only have to look at what is happening in the motor industry i.e. Dealership and Manufacturers up against the wall

Just a quick question to us all?????

Why should we all expect to get a discount???. You pay top dollar for your Tesco shopping and do not bargain at the till !!! You do not go into M&S and tell them you will pay £100 for a suit which costs £150.

I don't expect to get a discount, but will not pay more than that which I deem to be a fair price for something. To be fair there is a lot of margin in the cars themselves, just Audi choose to keep as much of it as possible for themselves rather than letting the dealers make their money easily. I read a report a couple of years ago that suggested the average cost to produce a car in the A4/Mondeo/Laguna sort of size range was somewhere about £5k all in in the sorts of volumes that they actually get made in. Add up todays increases and that's probably closer to 8 or 9k now (I seem to recall that figure included amortised development costs too but it's a while ago now)....but still not the >20k you and I pay for it. Now yes I know that a 100% markup is the norm in business - but for a tenner, sell for twenty etc. unless you are working in the huge volumes market, but that's the exact market the car mfrs are working in, so they should probably be more at the 1.5x or so.......that would mean an A4 would cost say 15k. Which would be perceived as being too cheap compared to "all them others". Therefore for the brand there is a weighting towards the higher geared markup on the assumption that if it's more expensive it must be better engineered....and that used to be true.

However, now the A4 isn't the huge quantum leap ahead of it's rivals that it once was, in fact Citroen produce a car that if they'd only sort out the diesel engine (again!) would probably equal the A4 and possibly the A6 in all respects (yes this is the new C5) so there's more play in the market. Citroen and the others have higher volumes but discount harder to get the customers through the door - and that's why we all expect a discount right - because the adverts for all the other brands (Ford, Pug, Citroen) who aren't so far behind do it.

Anyway, as I said, I don't expect a discount, but do expect reasonable pricing, and I think that either VAG are losing ground here, or the other are aspiring to their levels which *is* pushing prices up.

Just my $0.02/€0,02/£0.02
Cheers,
Dan.

[kodkod.84]

However, now the A4 isn't the huge quantum leap ahead of it's rivals that it once was, in fact Citroen produce a car that if they'd only sort out the diesel engine (again!) would probably equal the A4 and possibly the A6 in all respects (yes this is the new C5) so there's more play in the market. Citroen and the others have higher volumes but discount harder to get the customers through the door - and that's why we all expect a discount right - because the adverts for all the other brands (Ford, Pug, Citroen) who aren't so far behind do it.

Agree here- I noticed some of the interior plastics on the instruments seems to be not as high quality as the B7 and you are losing silly little things such as the glovebox light?! without speccing it in as part of the interior light package. Cost cutting a little- or investing more money in the superb MMI and fantastic new engines?

[LRS]

Hi All

Went into my local Audi dealer on Tuesday looking for a new A4 S-line.

Quite quickly got down to a discount of 8.5% on a factory order A4 S-line, which included around £5,000 worth of extras, however, they were devaluing my part-ex trade-in value by around £1,200.

Will now be visiting a few other dealers, in search of a better discount and better part-ex trade-in!

Is a 12% discount realistic on the new car or am I kidding myself?

[onemanparty]

Hi All

Went into my local Audi dealer on Tuesday looking for a new A4 S-line.

Quite quickly got down to a discount of 8.5% on a factory order A4 S-line, which included around £5,000 worth of extras, however, they were devaluing my part-ex trade-in value by around £1,200.

Will now be visiting a few other dealers, in search of a better discount and better part-ex trade-in!

Is a 12% discount realistic on the new car or am I kidding myself?

You could get 12% by pushing but you will be lucky to push the Part-x due to the RV's on Used Cars - The Used Car market is on it knees at present.

But remember dealers has to make money too!!!!

[danclyon]

Hi All

Went into my local Audi dealer on Tuesday looking for a new A4 S-line.

Quite quickly got down to a discount of 8.5% on a factory order A4 S-line, which included around £5,000 worth of extras, however, they were devaluing my part-ex trade-in value by around £1,200.

Will now be visiting a few other dealers, in search of a better discount and better part-ex trade-in!

Is a 12% discount realistic on the new car or am I kidding myself?

12% is realistic if you privately sell your existing car. No matter how good they tell you they are doing in terms of number of cars sold, they still have the basic quota to meet and sell through on used. They really don't want your 2/h as it's another car they have to prep and sell - so maybe take that out of the equation?

One of the sales guys in our local dealers was telling me that they were stuck between a rock and a hard place. They have a minimum number of cars they have to sell each qtr, which are simply not selling at list price, so they have to discount. If they discount, the number of cars they have to sell goes up to offset the discounting they have to do.....so it's no win either way. The only thing that's keeping the dealers going at the moment seems to be the lease market supply as almost all the leasing companies are supplied from a number of strategically located dealers round the country (ours being one of them) - nobody else seems to be spending money - at least not at list.

The other option might be - how are you going to finance it - VWFS gives the dealer a good kick back on the finance agreement (about 1000-1500 or thereabouts) - you might be able to strike a better deal if you finance it?

Other than that, usual rules apply. End of month, end of qtr - just wait for them to call :-)

My best on a new car to date was a much cheaper than Audi brand (Mitsubishi) but was still factory order. £13245 list price - I paid £9500 - 28%. That was a late december purchase when it had been a cold xmas and nobody was buying, and that took them right to the wire time wise to book the sale (in fact I let them book it a day early as I didn't want it until the 1st of the month but they pleaded with me to take it on the last day) - they put an extra months tax on the car and filled it with fuel as a thank you....

Cheers,
Dan.

[mkc]

Just my two pence.....other brands may be catching up but those other brands do not have the right badge on the front, hence the fact their used value is much less and they are less desirable. Audi may well be making one hell of a profit on its cars and probably could reduce the price or let us all have a good deal on a new one. But this will water down the brand because those with £15K to spend (assuming you got a deal this low) would all go to the Audi garage and not the french ones.

We all think that the dealers are up against it because no one is spending money, but they wont give them away. It just makes them more desirable. It wouldnt suprise me if prices go up.

They make a profit on their cars and then plough this into new desirable models such as the RS', R8s etc. Not something that these other brands are doing. As mentioned these other brands are catching up in terms of build quality but they will never be as desirable. The german marques have decades of headstart and Citroen , Pug Renault etc have lost their way big time and will never catch up. What they should have done is make a risk and make some of their concept cars we have seen over the years and try to lead the way a little bit.

When the dealer franchise has to make its profit on top of Audi profit and the dealers can drop up to 8% it just shows how much profit margin there is. We all want a good deal but you wont get it on a designer suit or watch and you wont get much of one on a fancy car.