The Volkswagen UK website has been completely relaunched with a new look and new functions, designed to make it more appealing and user-friendly to prospective customers, Volkswagen owners and general web browsers alike.
The new site – which can be found at www.volkswagen.co.uk and is live now – has been built from scratch in response to demand from consumers and the changing way in which key buying decisions are now reached.
Volkswagen’s Relationship Marketing Manager, Marianne Nicholas, explains: ‘We know that people looking for a new car now do the majority of their research on the internet. Whereas before they may have visited five or six showrooms before purchase, this is now down to two or three.
‘The challenge for us has been to respond to this change and ensure our website is equipped to give buyers and owners the information they need at the touch of a button,’ she continues. ‘The old site had seen a massive rise in visits over the past three years – up from 500,000 in November 2004 to 1.4 million in November 2007. The growth of the internet is no surprise but it’s a phenomenon with which we need to keep pace.’
The homepage of the new site is now divided into four simple sections:
  • I want a new Volkswagen
  • I own a Volkswagen
  • I want a used Volkswagen
  • I want a fleet of Volkswagens
From here, visitors to the site can navigate their way into a new, highly sophisticated car configurator called Build which includes 360 degree internal and external views of the chosen car and adjusts even the smallest details, for example a model-specific interior surround. Build also includes not only model pricing information but also details on special offers and finance examples available at a specific time. Visitors can also learn about concept cars in Volkswagen World, gain general buying information and access Volkswagen Retailers’ own individual websites among a host of other features. More interactive elements will also be added to the site in the near future to ensure it stays relevant and in tune with customers’ needs.
All such functionality is designed to ensure visitors to the site can make well-informed decisions and enjoy the high levels of customer care which they deserve from the Volkswagen brand.
For more information or to experience the site first hand, please visit www.volkswagen.co.uk.