not to sidetrack the thread....
firstly, don't worry, Audi UK customer services are really nice.
When it comes to it, ring them up, 0800 699 888 (UK)
Take the name of the person your talk to (as a point of reference)
Tell them your problem, typically;
You have Audi Connect, it has a on-line traffic service.
The MMI menu option to activate it says: Licence can not be activated, please contact your dealer.
Tell them you went to your local audi dealer & they referred you to AUDI UK CUSTOMER SERVICES.
You'll need your car registration, if you recently changed your plate to a private one, give them the old plate number.
If your on a private plate more than a month, give them your private reg plate.
Audi UK usually contact AUDI DE & get back to you with updates every 4-5 days, normally the licence is resolved (activated) 1-2 weeks later.
They normally extend the licence 1-2 years ( in 1-2 years you repeat).
The problem is, Audi have no Idea what to do with all this data, their DATA CENTRE is big & still figuring out what to do with Audi connect.