Firstly, apologies for the previous unfinished post, pressed the wrong button by accident and no idea how to delete it!

I've recently taken delivery of an A4 S-Line Black Edition 3.0 TDI Quattro. Drove a nearly new one and was very impressed so went for it and ordered a new one. Fabulous car in most respects, I'm just hoping the fuel economy will get better?

OK, let me get a couple of things straight from the start. 1) I don't do big mileage, mostly urban driving, so I know I'm not going to get maximum diesel benefit. 2) 245PS, 500 Nm torque and 0-62 in 5.9 seconds; what's not to like about this but certainly haven't been using anywhere near all of it while the motor is new, I'm too mechanically sympathetic for that. 3) it has been very cold this week so consumption bound to be higher.

But, surely it will get better than 21mpg even for urban driving?? At the moment, it's doing half of the 41.5 mpg claimed in the brochure. OK, so I never expected to get to that figure, but half of it?! I've turned off the AC and supplementary heater and it seems slightly better. Am I kidding myself that the engine is just a bit tight, will run in and return better fuel economy or am I just kidding myself? At the end of the day, because I don't do too many miles, it's not hugely important but would be nice if it got better and much better would be a bonus!

Anyone out there experienced similar?

Thanks