I'm afraid I'm not convinced although thanks for the link it was interesting to view.
However, the clip was bordering on an advertisement - it certainly wasn't independent.
Assuming that there is some truth in it, I still don't buy the argument that not getting the very best makes you a wicked person who should never take to the roads. That would imply anyone who didn't have full racing seats and wore (and insisted their family) wore crash helmets etc was also being a cheapskate. In fact nobody should be allowed to drive at all.
H&S gone mad again I reckon.
Bring back this chap I say !
Fred Dibnah How to remove the top of a chimney stack - YouTube