- CUPRA Design Director, Jorge Diez previews the distinctive design of CUPRA Born
- New images of vehicle show more of the vehicle, including rear, ahead of reveal on 25 May
- The city of Barcelona inspired the design of CUPRA’s first all-electric car
Ahead of the global unveiling of the CUPRA Born, head of design, Jorge Diez, explains the inspiration behind the design and the key features that make Born so unique.
“Designing CUPRA’s first 100 per cent electric car has been a dream come true for the team,” said Diez, as he explained the key to its design.
Balance of its proportions
CUPRA Born is defined by two key pillars. First, the wheels are pushed to the corners of the vehicle to accommodate the batteries.
“This enabled us to create a totally occupant-centric design with a very spacious interior” he says. Meanwhile, the proportions have also been worked on to give it a highly sporty look. “
This is reflected in an extremely fast A-pillar combined with a long wheelbase and short front and rear overhang, which will make driving the first 100 per cent electric CUPRA truly fun” adds Diez.
CUPRA character
Born’s front end is a perfect reflection of its attitude, explained Diez:
“The headlights identify with a person’s face, so we’ve angled them a little more than usual to express the character and determination of knowing what you want and going for it. The character is further accentuated by the prominent air intake at the bottom of the car to keep the car close to the road.”
New lines
Previewing the never-before-seen rear of
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