Notices
 
 

  

  • VW Audi Forum - The # 1 Volkswagen (VW) Group Forum

    VW Audi Forum - The #1 Volkswagen (VW) Forum Dedicated to the whole Volkswagen (VW) Group

    VW Audi Forum - The #1 Volkswagen (VW) Forum Dedicated to the whole Volkswagen (VW) Group of vehicles including Volkswagen (VW), Audi, Seat, Skoda, Bentley, Bugatti, Lamborghini, Porsche Motor vehicles, Scania and MAN Truck & Bus and Ducati Motorcycles.

    Topics covered include Volkswagen (VW) Group news & reviews, owners gallery, advice and general information on everything related to the Volkswagen group of vehicles

    Including owners and enthusiats of Volkswagen (VW), Audi, Seat, Skoda, Bentley, Lamborghini, Porsche Motor vehicles, Scania and MAN Truck & Bus and Ducati Motorcycles.

     
  • Bentley Mulliner celebrates 1000 bespoke projects and personal commissions




    • Dedicated Mulliner Design team completes 1000th bespoke commission since inception seven years ago
    • 1000th commission includes application of heritage veneer and further detailed craftsmanship to seat and door areas
    • Extensive portfolio includes coachbuilt cars, Blowers, limited editions and an incredible array of individual customer projects
    • Bespoke services all the way from unique stitching up to completely unique, coachbuilt limousines
    • Co-creation design brought to life with dedicated Mulliner Visualiser

    Bentley Mulliner is celebrating its 1000th bespoke commission since its own dedicated design team was formed in 2014, when the increasing demand for bespoke and personalised vehicles was recognised.

    The 1000th bespoke project is for a European customer who wanted two specific interior features to extend the personalisation of their Bentley. The first request was the application of Olive Ash - a veneer associated with the heritage of Mulsanne - to the interior of a Bentayga. The second was to introduce a contrast twin stitch to the upper areas of the seats and door trims adding further contrast to the interior.

    Seven years earlier, the first project was a small limited edition of 15 vehicles which focused on increased levels of passenger comfort - the Flying Spur Serenity. The seats and headrests were re-engineered and as part of the broader redesign a new and unique diamond quilting throughout the cabin was introduced to create a truly bespoke feel. This unique textured leather formed the inspiration of the diamond design that can be seen in the current Continental GT Mulliner today.

    In celebrating this project milestone, the Mulliner Design team has shared some of their favourite examples from the last seven years. Their work spans the entire Bentley model range over that time – from jet-fighter inspired Continentals, to Mulsannes that celebrated its 6¾-litre V8 engine, and even a Bentayga that had different interior trim specifications between the driver and passenger sides.

    The 1000 bespoke projects since 2014 range from personalised, bespoke treadplates all the way to completely unique and Coachbuilt projects like the Bentley Mulliner Bacalar, and include regional and global commissions, limited series and even race cars designs.

    The specialist team, itself part of the Bentley Design department, consists of designers and digital artists to create the perfect blend of impeccable design with the ability to produce photo-realistic renders of customers’ designs before orders are placed. This single team, responsible for every Mulliner-designed product over the last seven years, has allowed for a deeper integration of core Bentley design DNA into Mulliner products while also expanding the scope of possibility to the customer. The Mulliner customer of today is now only limited by two constraints – their imagination and the law.

    The Mulliner Design offering is a core part of Bentley’s Mulliner portfolio strategy, with the team working across all three parts of Bentley’s bespoke and personalisation division. The team led the 12 customers of the Bentley Mulliner Bacalar through their design choices over Zoom during the pandemic, helped guide the 12 clients of the Blower Continuation Series in their specifications, created the Mulliner versions of the Continental GT coupe and convertible, and also define and issue the Mulliner Personal Commissioning Guide that affords every
    Bentley customer the option to add any level of bespoke detailing to their car. Their involvement in all areas of the Mulliner department – from Classic, to Coachbuilt, to Collections – has made the team the cutting design edge of what Mulliner can deliver.

    The low-volume nature of Mulliner’s work also brings additional freedoms to the design team, which works closely with the rest of Bentley Design to develop new ideas and concepts that would not be feasible for series production Bentleys. A key example of this work is the range of Mulliner stone veneers, which can only be sourced in small quantities due to the exceptionally intricate and difficult manufacturing processes involved in shaping and finishing a sheet of stone less than a millimetre thick.
    Paul Williams, Director of Mulliner and Motorsport, comments:

    “Since 2014, our Mulliner Design team has averaged three customer commissions a week, showing just how popular bespoke Bentleys are becoming. The team, led by Design Manager Phill Dean, has worked on everything from Continental GT3 liveries all the way up to the specifications and details of the 12 cars of the Blower Continuation Series. The only thing all of those designs have in common is that they are for individual customers – apart from that, each one is as unique as the rest. The scope of what’s achievable with a standard production Bentley has now been brought to life by the team through the use of the dedicated Mulliner visualiser, which allows our customers to choose the colour and trim specifications of their cars with real-time photorealistic visualisation of the result. The co-creation process with Mulliner designers is now available to everyone.”

    An Astonishing Range of Accomplishments


    Customer commissions have included unique veneers, some of which included bespoke inlays, and eye-catching combinations of vibrant leather colours combined in individually-designed colour splits. Custom-created and fully bespoke stitching and embroidery features in many personal commissions, as do personalised treadplates and welcome lamps. Different materials that have been selected include various personal tweed designs, the use of stone veneers in lieu of wood, and even the inclusion of small artefacts from Bentley’s past.

    Some commissions have been created as series of cars, often allocated to a single-digit number of lucky customers. A series of seven cars celebrating the famous Breitling Jets aerial display team were colour-matched to the aircraft that inspired them, finished in black, silver and yellow. Regional editions can be for specific retailers or customers, or celebrate a Bentley success – like the Continental GT Pikes Peak edition cars created in 2019 to celebrate Bentley’s Production Car record at the Pikes Peak International Hillclimb.

    The talents of the Mulliner Design Team extend beyond the cars themselves, from feature content within, to scale models and design-themed sculptures. The team were instrumental in the creation of the exquisite optional picnic hampers for the Bentayga, complete with refrigerator, bespoke fine china cutlery, crockery and crystal glass, and storage area for dry goods. For comfort in the great outdoors, the hampers themselves could be removed and used as seats.

    Customers of the Blower Continuation Series and the Bentley Mulliner Bacalar have also received personalised “speedforms” of their cars in advance of taking delivery of their commissions, each one created by Mulliner to recreate the individual specifications.

    With Bentley Mulliner now building cars across all three of its portfolios, and its Personal Commissioning Guide expanding with even more ways for customers to create bespoke Bentleys, the Mulliner Design team are set to be even busier in the months and years to come.
    This article was originally published in forum thread: Bentley Mulliner celebrates 1000 bespoke projects and personal commissions started by stuart View original post
  • Google Ads - One

     
  • Google Ads - Two

     
  • Google Ads - Three

     


 



  


Disclaimer: VW Audi Forum is an "independant enthusiast website", administered in line with guidelines supplied by VAG in the UK, and is in no way related to any of the Worldwide Volkswagen,Audi,Seat,Skoda,Bentley,Bugatti,Porsche or Lamborghini group of Companies. For official up to date information on any of there vehicles, please visit the official websites. Any comments made throughout this website, are the views of the respective poster, and in no way represent the views of the VW Audi Forum Administration, or the worldwide Volkswagen & Audi Group of companies.


VW Audi Forum do not vet and are not responsible for any information which is posted in this forum. All content is viewed and used by you at your own risk and we do not warrant the accuracy or reliability of any of the information.


Copyright: Certain "words", "phrases" and "Images" used on this website by the Administration are "Copyright" of Volkswagen GB, Volkswagen AG (Germany), Audi GB, Audi AG (Germany), Volkswagen Motorsport GB, Volkswagen Motorsport AG (Germany), Audi Motorsport AG (Germany), Volkswagen Racing GB, Bentley, Bugatti, Porsche and Lamborghini. No image can be replicated by anyone WITHOUT the relevant Companies written permission.


All trademarks and copyrights remain property of their respective owners.

No part of the VW Audi Forum website or forum may be reproduced without written permission from the site administration


PLEASE NOTE - PERSONAL ABUSE, ABUSE AGAINST THIS OR ANY OTHER WEBSITE OR ANY COMPANY WILL NOT BE TOLERATED. OFFENDERS WILL BE MODERATED OR EVEN BANNED.


This website and forum are best viewed at a minimum resolution of 1024 by 768.



  



- VW AUDI Forum - The #1 Volkswagen (VW) Group Forum - Volkswagen (VW) - Audi - Seat - Skoda - Bentley - Bugatti - Lamborghini - Porsche - Scania - MAN - Ducatti - VW Audi Forum -


- www.vwaudiforum.co.uk - www.vwaudiforum.co.uk -