Audi Dealer Discounts??

[LRS]

Hi All

Looking to buy a new A4 SE or S-Line, 2.0 143bhp Diesel in Jan or Feb, with quite a few extras e.g. Leather, Satnav, Bluetooth…

What level of discounts are people actually getting out there? Is Audi still playing hard ball and digging in its heals regards discounting?

I’m in the Southeast, Berkshire, Surrey, Hampshire area and would be grateful in any dealer recommendations!

Thanks;

[gregpawley]

Hi,
I will send you a PM as the information could be perceived as sensitive however anyone looking to make a new purchase feel free to contact me and I am willing to share what I know.
Kind regards,
Greg.

On Order,
2009 A4 S Line, Lava Grey, Piano black inlays, Executive pack (leather alcantara, symphony stereo, cruise control, phone prep low), Interior light pack, B&O, heated seats and folding mirrors.

[onemanparty]

Leadtimes on A4 are still approx 12 weeks. I would speak to a dealer and ask about stock vehicle you should get what you want quicker and with a good discount 8 to 10%

[andyrp]

I negotiated 12% off an A4 2.0TDI SE in October; this was a factory build as well. Other dealers I approached said that it was a really good quote and some didn't even bother to try and match it.

Andy

[amack71]

i negotiated 8% at the beginning of November on an Avant S line plus free factory fit privacy glass. I had to cancel the order tho because i was unable to sell my own B7 avant, but i intend to put it up for sale again at the end of january as i intend to purchase before April.

Some inside information i received from someone who works in my local dealership said the max discount they would offer on an A4 is 8.66%.

Greg could you pm me any useful info??

[gregpawley]

i negotiated 8% at the beginning of November on an Avant S line plus free factory fit privacy glass. I had to cancel the order tho because i was unable to sell my own B7 avant, but i intend to put it up for sale again at the end of january as i intend to purchase before April.

Some inside information i received from someone who works in my local dealership said the max discount they would offer on an A4 is 8.66%.

Greg could you pm me any useful info??

Sent.

[conman]

me too please greg.

[LRS]

Thanks Greg

I will look to start proceedings with Audi in Feb. I will also see what cars they have ‘in stock’ and also ex-demos, which should hopefully warrant a much bigger discount.

A manager at our place negotiated a 24% discount on a fully loaded A6 in Oct! Obviously because the new A6 was just about to come out.

[amack71]

Thanks Greg, haven't received the message yet, might be because i'm new and haven't made it to 5 posts yet!! Also forgot to mention the same dealer was giving 10% on the new A6, the guy I know works in the finance part of the dealership and he was able to show me on his computer the deals and that could be offered. I have my fingers crossed that by March or April they will be offering 8% on a new Q5 - well i can dream cant I?

[rd1]

I negotiated 11.5% discount in July for delivery in October on an A4 SE saloon 2.0TDI 143 this was at a Hertfordshire dealer.

Options included metallic paint, MMI high with sat nav, Interior light pack, hill hold, servotronic power steering, rear side airbags, folding mirrors, tyre pressure monitors, parking plus, cruise control, tyre insurance.

The options obviously helped as more scope for them profit wise, I also let them know that I intended to take out their service and maintenance plan, which is not included in the 11.5% discount above. The discount they gave on the car slightly bettered the best deal I could find on the internet which I used as the starting point for the negotiations
Hope this is of some help and you get the deal you want.
Roger

[gregpawley]

me too please greg.

Sent

[kitoclick]

I was looking at a couple of internet brokers as I find the whole dealer salesman negotiating off-putting. They seem to be offering in the region 8.8%.

Was going to order in Dec but have kept on putting it off to see how Audi respond with regards to prices in the current climate.

Greg could you also send me some details for the dealer you have had expereince with.

Cheers

[gregpawley]

Thanks Greg, haven't received the message yet, might be because i'm new and haven't made it to 5 posts yet!! Also forgot to mention the same dealer was giving 10% on the new A6, the guy I know works in the finance part of the dealership and he was able to show me on his computer the deals and that could be offered. I have my fingers crossed that by March or April they will be offering 8% on a new Q5 - well i can dream cant I?

Resent PM

[gregpawley]

Hi all,

I have spoken to my friend who is the financial director of my local VW dealership, as Audis are still selling well (sold more than last year to date) and to reflect the very poor exchange rates against the euro he expects the list costs to increase in the new year. Also the guaranteed future values is relatively high these are likely to lower to reflect the slump in the used market, so any discounts obtained upfront will likely be more than offset if purchasing on a PCP.

This together with the uncertain VAT if you are looking to make a purchase sooner rather than later might be best.

Best regards,

Greg.

[benjohn]

I have just taken delivery of a B8 2.0T Quattro S Line Avant which I ordered in Oct from a Hertfordshire dealer. I got just over 10% off for factory build specced with the options I wanted. For some unknown reason, the VAT reduction knocked a further almost 4% off which was a nice Xmas bonus!

The internet brokers are good way of researching the best prices going for the model you want.

[blackcurrent]

www.autobytel.co.uk (http://www.autobytel.co.uk) are always doing good offers on Audi's. They are part of the Inchcape chain so are a safe company to do business with.

[Plife]

I got about 12% off...went armed with the best internet broker deal and they came so close I went with the dealer.

[onemanparty]

www.autobytel.co.uk (http://www.autobytel.co.uk) are always doing good offers on Audi's. They are part of the Inchcape chain so are a safe company to do business with.


Inchcape own 10 Audi Centres thats why!!

[blackcurrent]

that is correct

[danclyon]

Inchcape own 10 Audi Centres thats why!!

For the next few months anyway until they go titsup ;-)

[amack71]

so does anybody here think that Audi is going to increase its discounts? Unfortunately I'm from northern ireland and there is only one Audi dealer for the whole of the province so if you don't like their pathetic discounts then tough. They opened a second showroom about a year or so ago and one of their staff suggested to me that if they 'don't have a good january, it's going to be a tough year'. well i have my fingers crossed they have a bad january, and i sell my B7 avant at the end of Jan and then get a deal of the century at the beginning of Feb!!

[onemanparty]

so does anybody here think that Audi is going to increase its discounts? Unfortunately I'm from northern ireland and there is only one Audi dealer for the whole of the province so if you don't like their pathetic discounts then tough. They opened a second showroom about a year or so ago and one of their staff suggested to me that if they 'don't have a good january, it's going to be a tough year'. well i have my fingers crossed they have a bad january, and i sell my B7 avant at the end of Jan and then get a deal of the century at the beginning of Feb!!


All dealer margins are tight. Personally I think we will all end up paying more in some way. You only have to look at what is happening in the motor industry i.e. Dealership and Manufacturers up against the wall

Just a quick question to us all?????

Why should we all expect to get a discount???. You pay top dollar for your Tesco shopping and do not bargain at the till !!! You do not go into M&S and tell them you will pay £100 for a suit which costs £150.

[amack71]

All dealer margins are tight. Personally I think we will all end up paying more in some way. You only have to look at what is happening in the motor industry i.e. Dealership and Manufacturers up against the wall

Just a quick question to us all?????

Why should we all expect to get a discount???. You pay top dollar for your Tesco shopping and do not bargain at the till !!! You do not go into M&S and tell them you will pay £100 for a suit which costs £150.

well actually i go to the supermarket which offers the best deals and most discounts, so i would feel bad asking for a discount as i handed over my 'get £10 off your next shop at tesco' voucher !!:biglaugh:

[rd1]

I have no problem asking the dealers for the discount particularly if you can get a better deal, if they are not competitive then I walk away,times are tough for everyone and loyalty is all well and good but not if its going to cost 10% .

[danclyon]

All dealer margins are tight. Personally I think we will all end up paying more in some way. You only have to look at what is happening in the motor industry i.e. Dealership and Manufacturers up against the wall

Just a quick question to us all?????

Why should we all expect to get a discount???. You pay top dollar for your Tesco shopping and do not bargain at the till !!! You do not go into M&S and tell them you will pay £100 for a suit which costs £150.

I don't expect to get a discount, but will not pay more than that which I deem to be a fair price for something. To be fair there is a lot of margin in the cars themselves, just Audi choose to keep as much of it as possible for themselves rather than letting the dealers make their money easily. I read a report a couple of years ago that suggested the average cost to produce a car in the A4/Mondeo/Laguna sort of size range was somewhere about £5k all in in the sorts of volumes that they actually get made in. Add up todays increases and that's probably closer to 8 or 9k now (I seem to recall that figure included amortised development costs too but it's a while ago now)....but still not the >20k you and I pay for it. Now yes I know that a 100% markup is the norm in business - but for a tenner, sell for twenty etc. unless you are working in the huge volumes market, but that's the exact market the car mfrs are working in, so they should probably be more at the 1.5x or so.......that would mean an A4 would cost say 15k. Which would be perceived as being too cheap compared to "all them others". Therefore for the brand there is a weighting towards the higher geared markup on the assumption that if it's more expensive it must be better engineered....and that used to be true.

However, now the A4 isn't the huge quantum leap ahead of it's rivals that it once was, in fact Citroen produce a car that if they'd only sort out the diesel engine (again!) would probably equal the A4 and possibly the A6 in all respects (yes this is the new C5) so there's more play in the market. Citroen and the others have higher volumes but discount harder to get the customers through the door - and that's why we all expect a discount right - because the adverts for all the other brands (Ford, Pug, Citroen) who aren't so far behind do it.

Anyway, as I said, I don't expect a discount, but do expect reasonable pricing, and I think that either VAG are losing ground here, or the other are aspiring to their levels which *is* pushing prices up.

Just my $0.02/€0,02/£0.02
Cheers,
Dan.

[kodkod.84]

However, now the A4 isn't the huge quantum leap ahead of it's rivals that it once was, in fact Citroen produce a car that if they'd only sort out the diesel engine (again!) would probably equal the A4 and possibly the A6 in all respects (yes this is the new C5) so there's more play in the market. Citroen and the others have higher volumes but discount harder to get the customers through the door - and that's why we all expect a discount right - because the adverts for all the other brands (Ford, Pug, Citroen) who aren't so far behind do it.


Agree here- I noticed some of the interior plastics on the instruments seems to be not as high quality as the B7 and you are losing silly little things such as the glovebox light?! without speccing it in as part of the interior light package. Cost cutting a little- or investing more money in the superb MMI and fantastic new engines?

[LRS]

Hi All

Went into my local Audi dealer on Tuesday looking for a new A4 S-line.

Quite quickly got down to a discount of 8.5% on a factory order A4 S-line, which included around £5,000 worth of extras, however, they were devaluing my part-ex trade-in value by around £1,200.

Will now be visiting a few other dealers, in search of a better discount and better part-ex trade-in!

Is a 12% discount realistic on the new car or am I kidding myself?

[onemanparty]

Hi All

Went into my local Audi dealer on Tuesday looking for a new A4 S-line.

Quite quickly got down to a discount of 8.5% on a factory order A4 S-line, which included around £5,000 worth of extras, however, they were devaluing my part-ex trade-in value by around £1,200.

Will now be visiting a few other dealers, in search of a better discount and better part-ex trade-in!

Is a 12% discount realistic on the new car or am I kidding myself?


You could get 12% by pushing but you will be lucky to push the Part-x due to the RV's on Used Cars - The Used Car market is on it knees at present.

But remember dealers has to make money too!!!!

[danclyon]

Hi All

Went into my local Audi dealer on Tuesday looking for a new A4 S-line.

Quite quickly got down to a discount of 8.5% on a factory order A4 S-line, which included around £5,000 worth of extras, however, they were devaluing my part-ex trade-in value by around £1,200.

Will now be visiting a few other dealers, in search of a better discount and better part-ex trade-in!

Is a 12% discount realistic on the new car or am I kidding myself?

12% is realistic if you privately sell your existing car. No matter how good they tell you they are doing in terms of number of cars sold, they still have the basic quota to meet and sell through on used. They really don't want your 2/h as it's another car they have to prep and sell - so maybe take that out of the equation?

One of the sales guys in our local dealers was telling me that they were stuck between a rock and a hard place. They have a minimum number of cars they have to sell each qtr, which are simply not selling at list price, so they have to discount. If they discount, the number of cars they have to sell goes up to offset the discounting they have to do.....so it's no win either way. The only thing that's keeping the dealers going at the moment seems to be the lease market supply as almost all the leasing companies are supplied from a number of strategically located dealers round the country (ours being one of them) - nobody else seems to be spending money - at least not at list.

The other option might be - how are you going to finance it - VWFS gives the dealer a good kick back on the finance agreement (about 1000-1500 or thereabouts) - you might be able to strike a better deal if you finance it?

Other than that, usual rules apply. End of month, end of qtr - just wait for them to call :-)

My best on a new car to date was a much cheaper than Audi brand (Mitsubishi) but was still factory order. £13245 list price - I paid £9500 - 28%. That was a late december purchase when it had been a cold xmas and nobody was buying, and that took them right to the wire time wise to book the sale (in fact I let them book it a day early as I didn't want it until the 1st of the month but they pleaded with me to take it on the last day) - they put an extra months tax on the car and filled it with fuel as a thank you.... :biglaugh:

Cheers,
Dan.

[mkc]

Just my two pence.....other brands may be catching up but those other brands do not have the right badge on the front, hence the fact their used value is much less and they are less desirable. Audi may well be making one hell of a profit on its cars and probably could reduce the price or let us all have a good deal on a new one. But this will water down the brand because those with £15K to spend (assuming you got a deal this low) would all go to the Audi garage and not the french ones.

We all think that the dealers are up against it because no one is spending money, but they wont give them away. It just makes them more desirable. It wouldnt suprise me if prices go up.

They make a profit on their cars and then plough this into new desirable models such as the RS', R8s etc. Not something that these other brands are doing. As mentioned these other brands are catching up in terms of build quality but they will never be as desirable. The german marques have decades of headstart and Citroen , Pug Renault etc have lost their way big time and will never catch up. What they should have done is make a risk and make some of their concept cars we have seen over the years and try to lead the way a little bit.

When the dealer franchise has to make its profit on top of Audi profit and the dealers can drop up to 8% it just shows how much profit margin there is. We all want a good deal but you wont get it on a designer suit or watch and you wont get much of one on a fancy car.

[k6rff]

Tried to buy, but failed, in September from East Kent Audi. Subsequently did deal with Esses Audi in Chelmsford. Much cheaper but was also very impressed with Harrogate Audi's keeness to do a deal.

[danclyon]

Just my two pence.....other brands may be catching up but those other brands do not have the right badge on the front, hence the fact their used value is much less and they are less desirable. Audi may well be making one hell of a profit on its cars and probably could reduce the price or let us all have a good deal on a new one. But this will water down the brand because those with £15K to spend (assuming you got a deal this low) would all go to the Audi garage and not the french ones.

We all think that the dealers are up against it because no one is spending money, but they wont give them away. It just makes them more desirable. It wouldnt suprise me if prices go up.

They make a profit on their cars and then plough this into new desirable models such as the RS', R8s etc. Not something that these other brands are doing. As mentioned these other brands are catching up in terms of build quality but they will never be as desirable. The german marques have decades of headstart and Citroen , Pug Renault etc have lost their way big time and will never catch up. What they should have done is make a risk and make some of their concept cars we have seen over the years and try to lead the way a little bit.

When the dealer franchise has to make its profit on top of Audi profit and the dealers can drop up to 8% it just shows how much profit margin there is. We all want a good deal but you wont get it on a designer suit or watch and you wont get much of one on a fancy car.

That used value you mention....had yours valued lately have you? My A4 went from 11 to 8 in 6 weeks and 8 was a push. Depreciation over the first 3.5 years of no less 60+% - the same that is quoted on the likes of the Mondeo.......sad huh.

The cold harsh reality is that if they put the prices up then the volume will fall further and then they have a problem - but VAG have shielding from that in VW and Skoda....others aren't so lucky.

Point taken that "the french" are behind the Germans, but since Audi scaled back it's motorsport involvement (no BTCC, no WRC etc) then they don't have that to sell off, it's just a small segment of the sports market, word of mouth, and those who don't buy one of the other German marques given german cars are all about prestige etc. With all the scaling back going on, companies are going to push for cheaper lease cars and that plays right into the hands of "them others" unless prices stay the same or retract (as we are seeing with the discounting).

There is a lot of margin in these cars, but in order to get a franchines you have to pay out a metric c**p load and that has to be recouped. It would be interesting to see the ground-up costs of a franchise - as I still struggle to understand how you get £100/hr labour rates for a (poorly) block trained mechanic (DON'T shoot me guys, but I've seen both good an alarmigly poor at the dealers I've had contact with). If you need to charge those rates to make the whole thing work, then something is fundamentally wrong in my mind....I wonder what the dealers *really* make......and where their costs lie.

And you will get a good deal on a designer watch/suit - just not if you aren't clever enough to understand the product before you buy it :Blush: He who walks in and buys without any research deserves to pay the price he/she pays....

Again, just my £0.02/$0.02/€0.02

Dan.

[onemanparty]

That used value you mention....had yours valued lately have you? My A4 went from 11 to 8 in 6 weeks and 8 was a push. Depreciation over the first 3.5 years of no less 60+% - the same that is quoted on the likes of the Mondeo.......sad huh.

The cold harsh reality is that if they put the prices up then the volume will fall further and then they have a problem - but VAG have shielding from that in VW and Skoda....others aren't so lucky.

Point taken that "the french" are behind the Germans, but since Audi scaled back it's motorsport involvement (no BTCC, no WRC etc) then they don't have that to sell off, it's just a small segment of the sports market, word of mouth, and those who don't buy one of the other German marques given german cars are all about prestige etc. With all the scaling back going on, companies are going to push for cheaper lease cars and that plays right into the hands of "them others" unless prices stay the same or retract (as we are seeing with the discounting).

There is a lot of margin in these cars, but in order to get a franchines you have to pay out a metric c**p load and that has to be recouped. It would be interesting to see the ground-up costs of a franchise - as I still struggle to understand how you get £100/hr labour rates for a (poorly) block trained mechanic (DON'T shoot me guys, but I've seen both good an alarmigly poor at the dealers I've had contact with). If you need to charge those rates to make the whole thing work, then something is fundamentally wrong in my mind....I wonder what the dealers *really* make......and where their costs lie.

And you will get a good deal on a designer watch/suit - just not if you aren't clever enough to understand the product before you buy it :Blush: He who walks in and buys without any research deserves to pay the price he/she pays....

Again, just my £0.02/$0.02/€0.02

Dan.

Lots of Margin in Cars your having a laugh. I would love to see your figures behind this as you said I would like o know where their costs lie?

I like that my comment has had feedback reference discount i.e You and mkc being the only ones so far who have thought about the question!! Many Thanks for that

Good deal on a designer watch / suit but from not from M&S, Next, Boss etc. £400 for a Suit is £400

Audi pulled out of BTCC because of the ban on quattro and have invested more on the R8, R10 & R15 and well as DTM and a New R8 LMS series that at any time in the last 50 years?

[rd1]

Good post Danclyon based on the reality of the present economy. Audi and the dealers have no choice but to respond to the changing market and I agree many are doing so and 'retracting' prices via the 10/12% discounts. IMO this is the right way to go and should at least give them a fighting chance of staying in the market place.

Onemanparty, you have an interesting take on the discount situation, I see what you are saying and how investment fits with the longer term but the dealers etc will only survive if they get through the short term.
Your ref to the high street suit is a good example as any number of suits in the market place are discounted at the moment, difference is that Next and M&S say what the discount price is!!
Perhaps Audi should do the same and see if that helps their customers retain respect and loyalty for the name.
Regards.
Roger

[kodkod.84]

Slighty off-topic but if anyone has seen the massive showroom that West London Audi are building next to the M4 Chiswick flyover, you can see why they are charging £100/hr labour.

That place must be costing a fortune and they'll have to shift a lot of cars lol.

Nice banner of an R8 in factory stage on the side to look at as you drive past though :D

[onemanparty]

Onemanparty, you have an interesting take on the discount situation, I see what you are saying and how investment fits with the longer term but the dealers etc will only survive if they get through the short term.
Your ref to the high street suit is a good example as any number of suits in the market place are discounted at the moment, difference is that Next and M&S say what the discount price is!!



True but you do not ask for more!!!

[danclyon]

Lots of Margin in Cars your having a laugh. I would love to see your figures behind this as you said I would like o know where their costs lie?

I like that my comment has had feedback reference discount i.e You and mkc being the only ones so far who have thought about the question!! Many Thanks for that

Good deal on a designer watch / suit but from not from M&S, Next, Boss etc. £400 for a Suit is £400

Audi pulled out of BTCC because of the ban on quattro and have invested more on the R8, R10 & R15 and well as DTM and a New R8 LMS series that at any time in the last 50 years?

My source is thus. 10 years ago I worked in machine automation and did a lot of work for many of the companies who supply Audi/Merc/BMW and a lot of other premium brands (as well as the mass market) with OE parts. So I saw a lot of the raw components going into the system and saw what the ex-works for the OE cost was.

Back then, and I don't doubt it's changed as the labour element to making a car has become much more controlled in most marques, the cost of a car ex-works was well under half of the ticket price. The cost to make the baby of the range into the top of the range added something like 5% to the overall cost.

So the margin is there unless everyone has suddenly started doing it wrong - just the question becomes how much do you have to discount from the artifical list price in order to get people to buy.

Historically for the premium marques it's been nil - however the world she's a changin - and putting their prices up, decreasing their volumes and net profit would be suicidal on the markets.

I've been reading VAG's 2007 accounts, only summary - and I have this strange suspicion that some of their apparently profitability might well be cosmetic owing to them playing the exhange rates - at one point in 2008 as an example the list price in the US of a typical 1.8T petrol equated to half the price it was here - so expect they have been using the exchange rates to hold their margins up a bit by shifting sources of supply around, but still €5Bn profit is good going (perhaps Ford/GM/Chrysler could learn from this). Tought to tell where they made it though so I acknowlege there might not be as much in this certainly in the UK than I perhaps think.

*However* my logic still holds true. Go and buy a Hugo Boss suit at the Hugo Boss store and expect to be bent over and lubed up, but you will enjoy the experience (apparently). Buy it from one of the many other legitimate retailers that sell Boss and expect them to be more open to a bit'o'haggling as they have other products to sell you etc. He who does volume can make less per unit and still turn in the same profit - and there's no prizes for guessing who owns most of the "car discounters" - yup - it's the volume franchise owners....Lancaster, Pendragon etc etc.

I have questions though over what the dealer makes in volume commitment rebates as I can't see how the numbers work at all if really all you are making money on is your mechanics - and that can only be about £80/hr best case. Looking at the headcount at our dealership I count 7 sales people, 3 service advisors, a service manager, two receptionists and other associated management visible as you walk through the door - I wonder if they are forced to have this many people? Most of them seem to do bugger all most of the time anyway and go and get someone else out from behind the scenes to actually do anything.....

Ho hum, business - what a lark.

And yes I ack the BTCC absence was on the grounds they couldn't make a FWD car go round the track properly :biglaugh: However without the presence in motor sport they are lacking another powerful selling tool. Even though it's less true today than before - "Win on a Sunday, sell on a Monday" still works....

Dan.

[onemanparty]

Thanks for the reply Dan. I think me and you could go on and on at this.

It's nice to see someone who has worked closely with or in the industry as I have.


:beerchug:

[danclyon]

Thanks for the reply Dan. I think me and you could go on and on at this.

It's nice to see someone who has worked closely with or in the industry as I have.


:beerchug:

I'll drink to that mate :beerchug:

[jakerade]

when i was looking to buy my car i used the german website as the uk site didnt show the avant in the configurator. The total cost before discount was something like 46000EU v £31800 which makes me think that they must be taking a massive hit on the exchange rate as the price list was originally set at around 1EU = 68p and we are currently at 1 to 1!

This makes UK audi's substancially cheaper than buying in Europe. Funny how things change! Must also dig into the old 50% margin

Food for thought!

[danclyon]

when i was looking to buy my car i used the german website as the uk site didnt show the avant in the configurator. The total cost before discount was something like 46000EU v £31800 which makes me think that they must be taking a massive hit on the exchange rate as the price list was originally set at around 1EU = 68p and we are currently at 1 to 1!

This makes UK audi's substancially cheaper than buying in Europe. Funny how things change! Must also dig into the old 50% margin

Food for thought!

They work in $ anyway so it's really the $ to Euro and $ to £ rate that will affect them. Agree though, they must be smarting a bit this year.....will be interesting to see the end of year results.

Although I understand from colleages in Germany that if you walk into a dealer now to buy the reductions you can score are *substantial*.....

D.

[jakerade]

Just rang it again out of interest and everything thats part of the sline pack is pretty much an option in germany. Base price for a 170tdi sline is something like EU38000 plus xenons, mfs, body kit etc etc

[SBL]

How true it is I can't say but was looking at an A6 yesterday. I managed to get them to go to a 12.5% discount over list which no other dealer was getting near. Also that was on the 2.0TDIe that they just put the offer of satnav and SE upgrade from the basic cost.

The fleet guy told me that they had 15% on a car.

[74ns]

Hi all, new to the site this evening! Just thought I would share my new S4 buying experience with you all!

I have recently been trawling the internet and car magazines looking for best deal which turned out to be Motorlogix and Coast2Coast brokers, after printing out the quotations I proceeded to my local Audi dealer (In Kent) who basically informed me that these "Brokers" issued false prices to gain interest but couldn't deliver the car for the stated price and would take my £300 - 345 non refundable fee! Also he claimed that the dealers would lose approx £2.5K on the car if they sold at the internet price I showed him. After 20mins of further discussions it was clear to me the dealer didn't want the business and offered a measly £500 off list price if I bought it there and then!So I walked away...

Later that afternoon I received a call from one of the brokers introducing themselves etc, asking how did I find the price! "Still a Little too high" I told him, to which he said if I am serious about the purchase he would make a call to see if he can get the internet price bettered!!!

Long story short, 12.5% off from a dealer in Sussex, drove down there this morning, all ordered up, to be delivered in 10/12 weeks, ok i had to add the £345 sourcing fee but well worth it in my opinion!:Blush:





S4, 3.0 TFSI Quattro S Tronic, Phantom Black, Black Milano Leather, Silver Trim, AMI, Tyre Pressure, Hill Hold, B&O Speakers, Advanced Key, DAB, Rear Sensor, Heated Seats, Folding Mirrors & Cruise Control.

[lozzermo]

I managed to get 14% on an S-Line in September. Dealer said it was a one off as the car was from a cancelled fleet order.

[troc]

Hi all, new to the site this evening! Just thought I would share my new S4 buying experience with you all!


Looks like you will be getting your S4 around the same time as me. I'm looking forward to the change from my Mini Cooper (although I will be sad to see it go......)

John

[74ns]

Hi John,

Nice Spec, bit of a step up from a MINI!!

what sort of deal did you get?

Did you deal direct through Dealer or Online?


Neil

[troc]

Hi John,
Nice Spec, bit of a step up from a MINI!!
what sort of deal did you get?
Did you deal direct through Dealer or Online?


It's going to be quite a change from the mini indeed :)

I went direct as I purchased through Audi Tax FRee Sales for export to the Netherlands with a 10% discount (And I don't have to pay any VAT - The benefits of being an international civil servant type of thingy) so the car has cost me £34,000 :). I could possibly have haggled for a better deal but as there is only one official dealer in the UK to buy tax-free like this and the saving over buying in holland or Germany was around 30% or more (i.e. I essentially bought with a 30% discount) due to the exchange rate.

I'd set myself a budget in Euros and as the pound kept dropping, I kept adding things to the spec - and then stopped once I got to stuff I really wasn't interested in at all.

I was just really lucky to be able to order at the right time :)

John

[rufustfirefly]

Long story short, 12.5% off from a dealer in Sussex

Which dealer - I am looking to buy a bit later in the year, and as I live in Sussex, that level of discount would be fantastic!!

[74ns]

Hi Rufustfirefly,

Was Eastbourne Audi, the sales guy did say I would have stuggled to get the 12.5% off if i had just walked in off the street. Best bet would be to spec. the car up using broker site, print off the quote and take it with you, alright it didn't work at Maidstone Audi for me but.. some dealers are willing to help more than others!

Also the 12.5 was a good discount for the S4 which is limited to about 4 per dealership, on "Push Cars" you should be looking at getting up to 14% ish.

Nearer the time drop me a line and i'll give you the guys details via PM if you wish.:Blush:

:beerchug:

74NS

[onemanparty]

Also the 12.5 was a good discount for the S4 which is limited to about 4 per dealership, on "Push Cars" you should be looking at getting up to 14% ish.


Your right about S4!!! Margin is different. Personally I hate brokers why pay money to someone to buy a car from a dealer when you will get a better deal direct from Audi

If Audi Dealer keep doing 14% there will be no Audi dealers!!

[74ns]

Don't get me wrong I was dubious at first, but as I already stated my local Audi Dealer wasn't even interested in any sort of deal!!!! so for the sake of a £345 sourcing fee I get 12.5% off so be it.

Saves me spending all my Saturdays / Sundays driving to other dealers sitting there listening to there sob stories about how low there margins are...


74NS

[onemanparty]

Don't get me wrong I was dubious at first, but as I already stated my local Audi Dealer wasn't even interested in any sort of deal!!!! so for the sake of a £345 sourcing fee I get 12.5% off so be it.

Saves me spending all my Saturdays / Sundays driving to other dealers sitting there listening to there sob stories about how low there margins are...


74NS

OK what ever you want to do! - Still can not believe 12.5% on S4

Interesting I thought you may have worked for Audi reference your knowledge on Margin

[74ns]

lol, no no, I found it all out speaking to the broker, who used to work for Audi so has great knowledge of the margins etc. which on reading this thread and discussions with Audi Salesman all seems to be true.

I know I got a good deal which I doubt very much I could have got anywhere near without the broker, who obviously sells a lot of cars with this Audi Dealer.

:beerchug:

[ScottyUK]

That is surprising. It's generally recognised that they have up to 15% but of course they have costs also.

I do know that in December, crazy things were going on to make sure they go certain targets.

[billp2]

I just got a 15% discount on an A4 s-line avant :biglaugh:

[onemanparty]

I just got a 15% discount on an A4 s-line avant :biglaugh:

Nice !!! I bet that dealer will be out of business by March!!!

[billp2]

:beerchug:Shrewsbury AUDI actually did me a big favour, i bought S-Line in July and my partner is now losing her sight and been given a guide dog so they have a heart and gave me discount on Avant.... Well Done them

[LRS]

Been off sick since I originally posted this tread and will finally be getting back into the car buying 'song and dance' in the next couple of weeks.

It was interesting that while I was off sick the first dealer that offered 8.5% on a new order S-line A4 called me no less than 5 times chasing to see if I had managed to get some other quotes. Very keen and unusual for Audi, who historiclly never really cared whether you buy a car or not!

I read from some of the recent posts that discounts of 15% are possible!

A great time to haggle and buy! :D

[onemanparty]

Been off sick since I originally posted this tread and will finally be getting back into the car buying 'song and dance' in the next couple of weeks.

It was interesting that while I was off sick the first dealer that offered 8.5% on a new order S-line A4 called me no less than 5 times chasing to see if I had managed to get some other quotes. Very keen and unusual for Audi, who historiclly never really cared whether you buy a car or not!

I read from some of the recent posts that discounts of 15% are possible!

A great time to haggle and buy! :D

Just to add 15% and the dealer makes 0. If fact they loss money. For example PDI, Salesmans Commission etc.

If the dealers what to stay in business 12% should be the max. The only thing I can say if I owned the business. I would what to make money.

Car Dealers are in it to make money and should be proud that they do!!!!

This would stop tomorrow if they end Block Exception Regulations

[LRS]

Just to add 15% and the dealer makes 0. If fact they loss money. For example PDI, Salesmans Commission etc.

If the dealers what to stay in business 12% should be the max. The only thing I can say if I owned the business. I would what to make money.

Car Dealers are in it to make money and should be proud that they do!!!!

This would stop tomorrow if they end Block Exception Regulations

Totally agree that a business has to make enough profit and cash flow to stay in business. But this does not mean that every customer has to pay the same near list price amount in order for this to happen.

At the end of the day it's the final revenue and profit results for the quarter and the year that matter. If a few customers were able to buy at cost and some at 5% with the majority near list, then in the end the dealer will make profit.


The dealer will also satisfy that all important unit’s budget which is the most important thing to the factory.

[SBL]

Lets also not forget that dealers receive massive bonuses for hitting targets on car sales. If the dealer is close but not quite there then it's worth their while selling at cost to achieve the bonus.

As it happens, I've talked to a few dealers lately in the hunt for a new car and it appears that Audi are sailing at the minute. The dealers that I ordered from say that January was a record breaking month for them and a previous dealer suggested the same for December.
It could be bravado but they came across as being genuine.

[Arran]

Hi guys, of course in these times we want to push for discounts as sales are low.
I'm sure discounts will continue, but the starting price as of the 23rd February will be 2% higher, this is due to realignment of the GBP-Euro currency.
Audi have this sent out as a press release and can be seen on their web site.
See the link below:

http://www.audi.co.uk/audi/uk/en2/about_audi_ag/news/audi-uk-to-increase-prices-from-february.html

We all think about currency associated to your holiday, however most things come from the continent and the de-valuation of the pound effects most things we import whether that be finished goods or materials to manufacture finished goods.

[jakerade]

For anyone in the kent/sussex area, tonbridge audi is the dealer who processes the Audi Autobytel deals so you should be able to get their pricing. (part of Inchape)

[TRAIAN SI DECEB]

I gave a question for you:
In UK the price for [/URL][URL="http://www.audi.co.uk/audi/uk/en2/new_cars/a4/saloon/Price_and_Specification.details.a4.a4limo.8k20rc_2 _gpdcpdc_gpffpff_gprypry_gwb1wb1_mlra2zq_mirs4l6_m zie4zb_mrao8ud_mlse9vd.html"]A4 Saloon SE 2.0 TDI 170 PS 6 speed (http://www.audi.co.uk/audi/uk/en2/new_cars/a4/saloon/Price_and_Specification.details.a4.a4limo.8k20rc_2 _gpdcpdc_gpffpff_gprypry_gwb1wb1_mlra2zq_mirs4l6_m zie4zb_mrao8ud_mlse9vd.html)

£24,340
includes VAT or not? Wich is the level of VAT in UK? 24.340 UK pounds means around 27.340Euros
I'm shocked about the level of discounts that the dealers offers you. In my country if I'm fully load an Audi A4 2.0TDI 170HP and the price is 45.000 Euros(this price includes VAT 19%), they are guarantee me a rebate of 5% or maximum 6%.

[SBL]

That price includes VAT at 15%. VAT is usually 17.5% but due to the credit crunch, the government has placed a time limited reduction on it.
I'm currently in the process of ordering an A6 and have been given a 12.5% reduction on the car before VAT (can't give a reduction on a government tax,,,,unfortunately) and I believe that I haven't received a reduction on my added extra's but given that I've only added heated seats then it doen't make much difference. I'm sure if you went into a dealers in the UK then you could also negotiate down the cost of the extras'.

[TRAIAN SI DECEB]

Gentleman , I'm SHOCKED.
I was consulting the price list of A4 2.0tdi 170 HP in UK with the standard equipment and I have to tell you that for buying th same car with the same equipment I have to pay here 36.400 Euro(including VAT 19%) wich means 32.260 UK punds compared with 24.340 pounds in UK. If I'm adding "some" options until 45.000 euro , the dealer give me a rebate of maximum 6%.
*** is happening in my country? With the money that you pay for an A4 I can not buy not even a Passat.
I can not buy a car from UK because of the steering whell on the right side.

[SBL]

I don't think it's encoursged but people in the UK used to go to the likes of Belgium and buy cars supplied in RHD. If you try enquiring with a UK dealer, it may be possible to get a LHD vehicle.

[SBL]

Actually thinking again, I believe that within the EU you pay the tax appropriate for the place of purchase so you would save 4% straight away compared to your 19%.

[ScottyUK]

That price includes VAT at 15%. VAT is usually 17.5% but due to the credit crunch, the government has placed a time limited reduction on it.
I'm currently in the process of ordering an A6 and have been given a 12.5% reduction on the car before VAT (can't give a reduction on a government tax,,,,unfortunately) and I believe that I haven't received a reduction on my added extra's but given that I've only added heated seats then it doen't make much difference. I'm sure if you went into a dealers in the UK then you could also negotiate down the cost of the extras'.

I got 11% off the car and options including VAT, delivery, RFL etc (i.e. over 13% off before VAT and more if you take out the RFL etc) on an A4 so it is possible.

I bought my TT from Germany and it was a 100% match to a UK supplied car. You have to tread very very carefully. I can go into details if you wish but back then Audi UK were selling cars that weren't standard UK spec!

[troc]

Gentleman , I'm SHOCKED.
I was consulting the price list of A4 2.0tdi 170 HP in UK with the standard equipment and I have to tell you that for buying th same car with the same equipment I have to pay here 36.400 Euro(including VAT 19%) wich means 32.260 UK punds compared with 24.340 pounds in UK. If I'm adding "some" options until 45.000 euro , the dealer give me a rebate of maximum 6%.
*** is happening in my country? With the money that you pay for an A4 I can not buy not even a Passat.
I can not buy a car from UK because of the steering whell on the right side.

Audi have a tax-free and export sales dept, based at M25 Audi who can supply LHD cars and even have some on site for quick sales I believe. I ordered my S4 from them as I'm resident in the Netherlands and it resulted in a large saving.

As to tax, it depends how old the car is or how long you have had it (plus some country variations). If you exported it straight away, you'd pay your local tax (19%?). If you bought a UK registered car you'd probably pay some kind of tax adjustment BUT you'd have a whole load more hassle to do with lights that dip the wrong way and stuff that would need to be fixed. You might also need to get the speedo changed to Km/h although I think the UK cars have kph as well as mph on their dials. (I know that going from mainland Europe to the UK, you need a whole new speedo in mph which sucks). Oh and the reversing light might need moving/swapping left to right with the rear fog light depending on how they are arranged.

In Holland we get charged 19% VAT and 42% car tax which is why cars cost such a stupid amount here (base price for the S4 in holland is 71,000 reuros!). Luckily I don't pay tax :)

[Bristle Hound]

Hi all. Just factory ordered and signed up for a B8 Audi A4 2.0T FSI S-Line in Ibis white with 19" 7 arm double spoke alloys and cruise control.

Didn't want any further toys.

Am be quoted early May delivery.

Works out a just over 10% discount I got.

If you factor in the 2% price rise which I beat by less than 36hrs, it works out at just over 12.2%!

I'M PLEASED!

[TRAIAN SI DECEB]

I don't know if it is the right place to ask this question here but i will take my chances:
In UK when you lease a car you are paying something in advance or not?

the lease company is asking you something around 20%-30% in advance plus a monthly value or they are calculating only a montly value that a customer shoud pay ?

Thank you !

[jakerade]

If you are buying through a business then usually you pay 1-3 payments as the first payment and then monthly payments for the rest of the contract. This is usually known as a lease or contract hire.

You can do a personal contract hire (PCH/PCP) but you have to pay VAT on the payments where as a VAT registered business can claim half the VAT back if there is some personal use or all of the VAT if there is no personal use (eg a commerical vehicle or pool car)

Some personal finance schemes ask for a much bigger deposit eg the 30% you mention or a large final payment to purchase the vehicle at the end of the scheme. Sometimes they will give you a guaranteed final value for the vehicle so you can either give the car back or px it against a new car

Hope this helps

[mkc]

Your English is fine.

There are various ways of getting into a new car, but I think the method you are thinking of requires a private individual to pay normally 2 or 3 months up front and then a monthly lease price over 2/3 or 4 years.

You then get no cash back and give the car back at the end and walk away. The price also has the amount of miles you intend to do worked into it so the lease company can have a resale value for the car at the end of the lease.

A bit like renting a house I guess......... so no lease company would want 20% or 30% of the value of the car upfront because you will not actually own it at t he end.

However, there are various hire purchase type deals where you can own the car at the end if you want to. Is that what you want to know about?

[TRAIAN SI DECEB]

I'm satisfied with the answers.
Normaly here, a lease company is asking at least 10% in advance for the car don't matter if the end user of the car is a company.
Anyway, I'm thinking at this trough my own small company to lease the car and not like myself to lease the car.

[bodger1961]

got 10k off a fully loaded a4 avant market intro car been in showroom 9 mths b8 model metallic,milano spoirts seats, 5 spoke alloys,audi drive select full pak,hill hold,xenon,elec heated front seats,rear park,b7o, int light,tech pack sat nav ami cruise,open sky panoramic,phone prep low, 3 spoke sports wheel,revs load mat,storage opack electric tailgate