A US publication recently listed the 50 most innovative companies.
http://bwnt.businessweek.com/interac...&resultNum=100

While Audi isnt going to be near the top with the likes of Apple, Google, Nintendo etc... Volkswagen does well at 18. Beating BMW, Honda and huge tech blue chips like Intel. Although TATA (the Indian company who make everything from Tea to Trucks) just pips VAG. Probably because of their compressed air powered car

It's the "customer experience" many say is the most innovative, but cant think any particular part of buying the car i found that *innovative*