Indeed, a much revisited topic.
My 65 plate 2.0 S-line Ultra (auto) was advertised as being capable of 60-70 mpg. Yeah, right...
After 40k miles, I'm averaging
46 mpg for mixed motoring. I drive economically with my right foot, have tried all the modes, all the fuel types, tyre pressures regularly checked.
Only thing to say is that Shell V-power seems to be marginally better than everything else. Marginally.
The biggest correction however was getting the system parameter 'controller 17' changed from 100% to 105%. Now, with a high degree of certainty, my system mpg calculation matches my manual tank fill 'full-to-full' mileage mpg calculation.
Prior to that, the system was over-egging the mpg. (I think I was told by the Audi tech that the change to 105% is as far as it can go - 106% was the value I had calculated from many refill/mileage data points).
Honest John real mpg website also indicates sub-50 mpg is the norm.
Despite the 'disappointing' mpg, I still love the car - pride and joy!