Now that SEAT have established the Ateca as the sportiest and most car like compact SUV from the VW Group, they are ready to do the same with a seven seat version.
This being the internet, SEAT have wisely put in place some restrictions so as not to have a Boaty McBoatface incident on their hands:
the name must be taken from Spanish geography
If you are a SEAT fan, or just love Spain, then why not make your mark on automotive history and choose the name for what's going to be a top seller across Europe and beyond.
Here's the rules and how to get involved:
The initiative, which kicks off today, consists of four stages:
- Proposals for names. Beginning today and running until 22 June, anyone can propose their favourite name for SEAT’s new model. In addition to the Spanish geography criteria, SEAT has included, among others, that the name matches the company’s brand values and product characteristics and that it is easy to pronounce in different languages. Each of the proposals received will be taken into consideration during this stage, regardless of the number of participants that submit each proposal.
- Shortlisting of entries. In view of the established set of criteria, experts at SEAT and in naming will be involved in the pre-selection stage, as well as customers from different countries in the focus groups organised by the brand, and tests will be carried out in the markets to shortlist at least three names that will be voted on. The finalist names will be announced on 12 September at the Frankfurt Motor Show.
- Vote for the finalists. Public voting will be open from 12 to 25 September to select the favourite candidate among the chosen finalists. The winner will be the one with the most votes.
- Announcement of the winning name. SEAT will reveal the name of the company’s new SUV by October 15th.
The initiative will take place internationally via the website seat.com/seekingname.
To Jog your memory, here are the Spanish names that SEAT have used for models past and present: Ronda, Ibiza, Malaga, Marbella, Toledo, Inca, Alhambra, Cordoba, Arosa, Leon, Altea, Ateca and Arona