What does your car say about you? 5 quick questions!

[Student]

Hello,

We are 4 young marketing students looking for some much appreciated help with some market research we are doing in the luxury car sector for a university project.

Please could you spare a couple of minutes to answer 5 quick questions about what you look for in a luxury car?

Please answer in the following format, e.g. a) 2, b) 4, etc.

a) How important are safety features to you, when looking for a luxury car? On a scale from 1-5 (5 being the most important).

b) How important is it for your car to be environmentally friendly? On a scale from 1-5 (5 being the most important).

c) How important is it for you to have an entertainment features in your car that is comparative with that of your home? On a scale from 1-5 (5 being the most important).

d) How important is brand loyalty to you? On a scale from 1-5 (5 being the most important).

e) How important is excellence in engineering to you over image? On a scale from 1-5 (1 = image is more important / 5 = engineering is more important).


Many thanks for your help

[mandilou]

a)3, B)2, C)4, D)3, E) 3

[MalcQV]

a)3, b)1, c)3, d)4, e)4

[amzi]

a)3, b)2, c)5, d)4, e)5

[TomPetrilli]

a2 b3 c4 d4 e4

[andysuth]

5, 3, 1, 1, 5